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July 28, 2001 Reel-ing in the customers Marjorie King is probably the only person on her block growing a "demo" lawn. Then again King is the only person on her block who sells motorless push lawnmowers. "They are updated and very easy to push," she said of the once bygone yard implements, most comfortably forgotten to those familiar with pushing their predecessors. But these new-and-improved models are apparently a hit in this environment-conscious era. Sales have tripled each of the three years since King started the Internet business from her home. In May and June, King grossed an average of $2,000 a day. "Now we're getting somewhere." she said. King decided to start the business after she began suffering chronic migraines, intensified by bright lights, and asthma-like breathing problems. And with a few companies again producing the reel mowers, except now with a simple gear that makes using them much less work, King started peddling the mowers over the Internet, at www.reelmowersetc.com , in early 1999. "I don't know what would have become of me if this business hadn't worked," she said. And even though Home Depot and the newly opened Lowe's Home Improvement store in Vacaville carry a few models, King rests assured on her knowledge of the product. "If you get the wrong one, you won't like it," she said. Reel Mowers Etc.'s smallest 16-inch mower sells for $99. The biggest, 21 inches, sells for $289.
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